The image you described depicts a mother carrying her child in a field at sunset. The image symbolises a mother's love and care for her child and the beauty of nature during sunset. This image could represent a sustainable future where all individuals are treated with love and care and where nature is valued and protected. It can serve as a reminder of the importance of nurturing human relationships and preserving our environment for the well-being of future generations.

Our purpose

As our society and customers are confronted with complex challenges, we focus our activities on helping pave the way to a sustainable future. That is why we ensure that our offerings are beneficial not only to our customers, but to all of society. To achieve that, we believe that change should be the foundation for enabling progress. We call this: Empowering Human Progress. That is our reason for existing and, therefore, the purpose that drives us in everything we do.

Delivering on our purpose

To deliver on our purpose, our operating model is designed according to four strategic pillars. These pillars indicate how we shape a better future for all while generating stable economic growth.

How we do it

We enable progress by constantly improving our offerings. We respond to new opportunities, innovations and trends, providing solutions that are needed in a rapidly changing world. By fostering synergies within First Dutch and our network, we can create intelligent route-to-markets and accelerate connections between companies, customers and partners across the value chain. Additionally, we are not only investing in the solutions needed today, but also increasing our investments in future-proof solutions to enable progress and harness opportunities for sustainable growth. Our operating model is based on four strategic pillars: